🎬 Featuring 🎬:
What are the 2 key objectives of my episode titles?
📣 Episode Marketing: Podcast marketing goes beyond the overall identity of your podcast (name, general description, visuals, etc.)
Think of marketing for each episode!
To create the strongest episode title, ask yourself these two questions:
🆕 Acquiring new listeners
How can this episode title alone entice new listeners to start their first listen? 👈
🔄 Retention
How to create a title that will make my listeners want to listen to my episode first among all the new content they are subscribed to? 👈
How to create captivating titles for my audience?
🖌️ Your titles: To captivate, not to summarize
The goal of your episode title is simple: to encourage your listeners to hit the Play button!
So, its mission is not to explain your episode in a few words or to categorize it.
Your episode title should primarily make any listener, whether familiar with your podcast or not, want to dive into listening to learn more! 🎧
✂️ Short titles, strong impact
Podcasts are mainly consumed on mobile, so on small screens. A short title ensures better readability and avoids being truncated, making your episode more catchy!
We recommend limiting your titles to 80 or 100 characters. 💡
🔑 First words, first impression
Listeners' attention primarily focuses on the first words of the title. Select the most captivating element of your episode and place it at the beginning of the title. 🚀
For example, if your episode is an interview, think carefully before putting your guest's name first. Ask yourself: is the most impactful element the guest's name or the topic discussed?
How to create optimal titles for podcast app search engines?
📱 Integrate strategic keywords into each episode title!
While it's essential to design titles for your audience, remember that your titles must also be effective in climbing search results.
With the tools offered by Ausha, you can establish a Podcast Search Optimization (PSO) strategy.
The goal of PSO is to push your podcast up in search results for keywords relevant to your audience. It's like SEO applied to podcasts! 🎯
🛠️ With Ausha's PSO Control Panel, you can identify keywords to position your podcast and then integrate them into your episode titles to increase your visibility.
📕 To learn more:
🤖 Avoid unnecessary information to make your episode titles more appreciated by algorithms
Platform algorithms like Apple Podcasts tend not to appreciate episode titles that contain the word... "Episode". Yes, your listeners are already on a listening app and know they are going to listen to an episode.
Focus on impactful information in your titles: you'll save a few characters (see part 1) and get on the good side of algorithms! 🤓