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Optimizing Your Podcast Episode Descriptions

Create episode descriptions that impact both your audience and your podcast's searchability on platforms.

Lauren Colella avatar
Written by Lauren Colella
Updated over a week ago

🎬 Featuring 🎬:

What are the 2 key objectives of my episode descriptions?

πŸ“£ Episode Marketing: Your podcast's marketing doesn't end with its overall identity (name, general description, visuals, etc.).

Think of podcast marketing at the level of each episode!

To write the description for each episode, ask yourself these two questions:

  • πŸ†• Acquiring new listeners

    How can this description alone make a listener want to listen to this episode of my podcast?

  • πŸ”„ Retention

    How to write a different and catchy description that will encourage my subscribers to download and listen to this new content?

How to create captivating descriptions for my audience?

✨ Each episode has its own description

Reusing the same description for each episode may seem convenient. πŸ•’ However, this strategy could lose potential listeners with each new episode!

πŸ‘‰ For new listeners: Each new episode could be the first episode of your podcast that a listener hears.

So, the description must be specifically crafted to draw the listener to this particular episode.

The main goal is to encourage them to press Play, captivating them enough to consider subscribing. πŸš€

πŸ‘‰ For your regular listeners: Even though your regular listeners are notified of new episodes, they won't automatically download and listen to them.

A renewed and captivating description for each episode is essential to maintain their interest.

With more and more podcasts available in their subscriptions, make each description make your new episodes stand out. 🎧

πŸ—£οΈ The first sentence: a second title

On listening apps, in the new episode feed, the first sentence of the description is often visible as a preview! πŸ“± πŸ‘€ It is, therefore, a powerful tool to enhance the impact of your episode title!

πŸ’‘ Our advice: avoid starting your description with "Welcome to this new episode" or overly descriptive formulations! Instead, introduce your description with a strong hook that echoes the title (a sentence that grabs attention, a powerful quote from you or your guest), etc. πŸ’¬

πŸ“ Don't be afraid of (very) long descriptions!

If your titles should be as short as possible, your episode descriptions serve the opposite purpose.

You can add up to 4000 characters for each description, so take advantage of it to integrate as much information as you want: it will be useful both to convince potential listeners and to captivate the algorithms of platforms that particularly value keywords used in descriptions! πŸ‘©β€πŸ’»πŸ§‘β€πŸ’»πŸ€–

How to create optimal descriptions for podcast app search engines?

πŸ“± Identify strategic keywords in each episode description!

Even though it is essential to design descriptions for your audience, your episode descriptions are equally formidable for climbing the search results.

Thanks to the tools offered by Ausha, you can establish a Podcast Search Optimization (PSO) strategy.

The goal of PSO is to boost your podcast in search results for keywords relevant to your audience. It's like SEO, applied to podcasts! 🎯

πŸ› οΈ With the Ausha PSO Control Panel, you can identify keywords to position your podcast and then integrate them into your episode descriptions to increase your visibility.

πŸ“• To learn more:

πŸ€– Repeat the most searched keywords by your audience in each new description

Writing optimized descriptions for search engines is a comprehensive job, episode after episode! 🎬

We recommend mentioning the most important keywords for your target audience again, and at least 3 to 5 times in each new episode description! SEO is, above all, repetition! πŸ’ͺ

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