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All CollectionsBoost my podcast's visibility (Podcast Search Optimization)Getting Started with Ausha's PSO Control Panel
What is Ausha's PSO Control Panel and what tools does it contain for my podcast's visibility?
What is Ausha's PSO Control Panel and what tools does it contain for my podcast's visibility?

From the SEO tab, use the PSO Control Panel to develop your podcast's "Podcast Search Optimization" strategy.

Sarah avatar
Written by Sarah
Updated over a month ago

🎬 Featuring 🎬

What is Ausha's PSO Control Panel?

PSO (Podcast Search Optimization) is a discipline created by Ausha, aimed at improving the visibility of your podcast in the search results of listening platforms.

With Ausha's PSO Control Panel, you can establish and develop your podcast's PSO strategy. You can find the PSO Control Panel in the Visibility tab of your Ausha dashboard. 🧭

It consists of two sections:

  1. Overview πŸ›°οΈ

    This tab contains general information about your podcast's performance on all the keywords you're tracking.

  2. Keyword Tracking 🎯

    This table is dedicated to a detailed keyword-by-keyword analysis.

What tools does Ausha's PSO Control Panel offer to optimize my podcast's SEO?

πŸ“ˆπŸ‘‰ Keep an eye on the progression of your podcast by discovering:

  • The keyword from your selection for which your podcast is best positioned.

  • The keyword for which your podcast has made the most significant progress.

  • The keyword for which your podcast is experiencing the most marked downward trend.

πŸ”ŽπŸ‘‰ Ensure the overall visibility of your podcast by tracking:

  • Its current visibility score on Apple and Spotify (same day).

  • Its visibility history over the last 12 weeks.

πŸ“ŠπŸ‘‰ Analyze the overall position of your podcast in search results by observing:

  • The number of keywords for which your podcast appears in the top 3 search results.

  • The number of keywords for which it appears in the top 20.

  • The number of keywords for which it appears in the top 100.

  • The average position of your podcast for all your keywords for Apple Podcasts and Spotify.

πŸ€“πŸ‘‰ For each keyword, delve into your podcast's performance by examining:

  • Its current position (same day) on Apple Podcasts and Spotify.

  • Its ranking one week ago.

  • The search volume associated with the keyword to measure its popularity among listeners.

You now know what Ausha's PSO Control Panel contains and how this tool can help you boost your podcast's SEO! πŸš€

✨ How should I use the PSO Control Panel to improve my podcast’s SEO?

🧭 Identify your keywords
Choose terms your target audience might search for to find a podcast like yours.

πŸ“ˆ Incorporate them into your content
Add these keywords to your episode titles, descriptions, and your show description to optimize your SEO.

πŸš€ Track your results
Use the Keyword Tracking feature to analyze your performance and refine your strategy to boost your Visibility Score!

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