What is Podcast Search Optimization (PSO)?

PSO is a discipline created by Ausha to improve the visibility of your podcast in search results.

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Written by Sarah
Updated over a week ago

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Understanding Podcast Search Optimization

๐Ÿ’ก PSO (Podcast Search Optimization) is a discipline created by Ausha with the goal of improving the visibility of your podcast in search results on listening platforms.

The objective? To secure a high position in search results on applications like Apple Podcasts and Spotify to boost your podcast's listenership. ๐ŸŽง

How Does Ausha Assist in Developing a PSO Strategy for Your Podcast?

Important: The SEO tab containing Ausha's PSO Control Panel is currently only visible to podcasters selected to participate in the Private Beta!

Sign up for our special PSO newsletter to soon test this new feature dedicated to optimizing your podcast's visibility! ๐Ÿš€

๐Ÿ›ฐ๏ธ With the PSO Control Panel (found within the SEO tab of your interface), Ausha enables you to develop a PSO strategy for your podcasts:

  • Identify the right keywords for your podcast using our AI Assistant. ๐Ÿคฏ

  • Track positions to measure how your podcast's visibility evolves on listening platforms. ๐Ÿ“ˆ

  • Global visibility metrics providing an overview of your podcast's presence on Apple Podcasts and Spotify. ๐ŸŽง

  • Search volume gauge to target the most crucial keywords for your strategy. ๐ŸŽฏ

By using these tools, you can refine your PSO strategy and boost your podcast's visibility.

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