💡 PSO (Podcast Search Optimization) is a strategy developed by Ausha to enhance the ranking of your podcast episodes in search results on listening platforms like Apple Podcasts and Spotify.
The goal? To ensure your podcast appears as high as possible in search results to increase your audience! 🎧
👉 For more information:
What is the PSO Checker?
🎯 The PSO Checker is a recommendation tool designed to help you optimize your episodes and improve their ranking in search results on Apple Podcasts and Spotify. This tool is available as an add-on with all Ausha plans and as a standalone option.
The PSO Checker analyzes key details of your episode in real time — titles, descriptions, and tags — whether it’s in draft or already published, and calculates an optimization score between 0% and 100%.
The more you follow the PSO Checker’s recommendations, based on Podcast Search Optimization best practices, the higher your score will climb! 📊
🔑 The PSO Checker also helps you focus on a specific keyword for each episode to maximize its visibility in search results. Episode by episode, you’ll improve your podcast’s ranking for the keywords your target audience is searching for.
How to optimize each episode and achieve the highest PSO Checker score?
Follow these steps to use the PSO Checker and achieve a perfect 100% score for each episode!
1️⃣ Set up your PSO Control Panel
The PSO Control Panel is a suite of tools offered by Ausha to implement an effective PSO strategy for your podcast.
You can configure and access it via the Visibility tab in your Ausha interface. 🧭
Setting up the PSO Control Panel is required to unlock the PSO Checker for each episode.
📕 Learn more:
How to set up the PSO Control Panel for the first time?
2️⃣ Open the PSO Checker for your episode
Go to the Episodes tab in your Ausha interface.
Create a new episode or open an existing one using the Edit ✏️ button.
At the top-left corner of the episode page, click on PSO Checker.
The PSO Checker works for episodes in Draft, Scheduled, or Published status. 🎯
💡 Don’t forget your existing episodes!
Revisit previously published episodes to improve their metadata (titles, descriptions, tags) and align them with a specific keyword for each episode.
This approach can increase the visibility of your older episodes in search results on Apple Podcasts and Spotify, helping you reach new listeners… without creating new content. 🤩
The PSO Checker will provide targeted actions to help you optimize these episodes efficiently and save time! 🚀
3️⃣ Define the main keyword for your episode
For each episode, you’ll need to define a Main Keyword that reflects its content and will focus your optimization efforts.
The Main Keyword will be the word or phrase you want to associate with your episode to maximize its ranking in search results. 📕
The PSO Checker analyzes your episode’s data and provides tailored recommendations to help it rank higher in search results on Apple Podcasts and Spotify for this keyword. 🚀
💡 How to choose the best Main Keyword for your episode?
☑️ Identify the primary topic of your episode.
Think about the main subject of your episode. For instance, in an interview, what is the most mentioned topic or the keyword that best summarizes the episode?
☑️ Use words your audience is likely to search for on Apple Podcasts or Spotify.
Step into your audience’s shoes 🎧. Avoid technical jargon or uncommon terms and prioritize clear, simple, and widely used keywords.
☑️ Choose a new Main Keyword for every episode.
Even if your episodes share similar themes, targeting a unique keyword for each one increases the likelihood of reaching different listeners with varied searches.
4️⃣ Optimize your episode’s title
💡 Follow the PSO Checker’s recommendations to craft the perfect title for your episode!
The PSO Checker will guide you on:
✅ The ideal number of words or characters for your title.
⚠️ Common mistakes to avoid
These tips ensure your episode title aligns with the expectations of search algorithms on platforms like Apple Podcasts and Spotify. 🎯
5️⃣ Write an effective description for your episode
💡 The PSO Checker helps you craft an optimized description to boost your episode’s ranking.
It provides targeted advice on:
📝 The ideal length for your description.
🔑 How to strategically include your Main Keyword, ensuring your episode ranks higher for it.
6️⃣ Select the most relevant tags for your episode
💡 The PSO Checker helps you choose the best tags to improve your episode’s ranking in search results.
✨ Need inspiration for titles, descriptions, or tags? Try Ausha Intelligence!
Trained in PSO best practices, Ausha Intelligence automatically generates pre-optimized metadata for your episodes, saving you valuable time.
You can then fine-tune this metadata using the PSO Checker’s recommendations.
📕 Learn more:
7️⃣ Boost your episode’s visibility with suggested keywords
The PSO Checker also provides a list of suggested keywords, which you can include in:
Your episode’s title,
Its description,
Or its tags.
🔍 These suggested keywords are directly linked to your Main Keyword and help cover related searches, expanding the range of queries your episode can appear in on Apple Podcasts and Spotify.
