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Checklist: 8 Criteria for Creating an Attractive Visual for My Podcast
Checklist: 8 Criteria for Creating an Attractive Visual for My Podcast

Discover Ausha's team's tips for creating an eye-catching visual that grabs your listeners' attention at first glance!

Lauren Colella avatar
Written by Lauren Colella
Updated over a week ago

โ˜‘๏ธ Know Your Listener Persona

Identify the colors, images, and fonts that will captivate the attention of your target audience, which can guide your design choices ๐Ÿ‘จโ€๐ŸŽจ

โ˜‘๏ธ Choose a Graphic Style

Think about what you want to communicate about your podcast through your visual, as it should reflect the tone and content of your show ๐ŸŒŸ

๐Ÿ’ก Our team has prepared an episode of Tips on this topic: How to Build Your Podcast's Brand Identity ๐Ÿ‘ˆ

โ˜‘๏ธ Select Relevant Visual Elements

Choose images and symbols that will help your potential listeners immediately understand the topic of your show โšก๏ธ

However, keep your images simple to convey the information as quickly as possible!

โ˜‘๏ธ Go for Clear and Readable Fonts

Ensure your choice of font is readable, as the clarity of your title on your visual is crucial โœ…

โ˜‘๏ธ Limit the Text to just Your Podcast's Name

Avoid adding any text to your visual that is not the show's title ๐Ÿ“

Remember that your podcastโ€™s cover image will appear very small on a mobile app, so avoiding unnecessary text will enhance visibility!

โ˜‘๏ธ Use Bright Colors

Opt for bright colors to attract attention ๐ŸŒˆ

Your thumbnail should be designed to both catch the eye of new listeners and make your podcast recognizable to your subscribers! Don't forget to choose a color that aligns with your podcast's theme, your brand, and your listener persona's specifics.

โ˜‘๏ธ Avoid Using Black or White Backgrounds

Many listening platforms have a black background (Spotify) or white (Apple Podcasts), so using a white or black background reduces the impact of your visual. It is always better to choose a colorful background that will be visible regardless of the listening platform ๐Ÿ’ฅ

โ˜‘๏ธ Limit Your Visual to Three Colors

Use a maximum of three colors to keep a clear and impactful visual ๐ŸŽจ

Need some inspiration? As an example, here's the visual of our podcast Tips, where our team presents tips for developing your podcast and its marketing strategy ๐Ÿš€:

  • The title is readable at first glance

  • Emma embodies the podcast and communicates its tone and values

  • The bright colors (purple, yellow, and pink) immediately catch the eye ๐Ÿ’ซ

๐Ÿ’กIf you've already uploaded an initial visual for your podcast and want to change it, don't worry! You can modify it at any time, even after publishing your first episodes: How to Update My Podcast's Image? ๐Ÿ‘ˆ

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