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Checklist: 6 Steps to Choose the Right Category for My Podcast

Discover our tips to increase your podcast's visibility and optimize its SEO by choosing the right category.

Lauren Colella avatar
Written by Lauren Colella
Updated over a week ago

β˜‘οΈ Analyze Podcasts with the Same Target Audience

Identify 10 podcasts with the same theme as yours to see which categories they are classified in. This can give you an idea of the categories that align with your topics πŸ“š

β˜‘οΈ Choose a Niche Category

More popular categories are often more visited on listening directories, but less saturated categories can offer a better chance of visibility! When starting a podcast, it's better to aim for less generalist categories with less competition πŸ‹οΈβ€β™‚οΈ

β˜‘οΈ Opt for the Category Most Likely Browsed by My Target Audience

Choose a category that your target audience is most likely to browse. Identify the interests and listening habits of your target listener persona, then select a category that best matches these criteria. This will increase the chances that your podcast is discovered by the right people 🎯

β˜‘οΈ Categorize the Podcast into a Subcategory

By choosing to list your podcast in a subcategory rather than just a main category, you increase its visibility. For example, by choosing "Marketing" as a subcategory, your podcast will be listed both in "Marketing" and in the parent category "Business." This allows your podcast to benefit from exposure in two different segments πŸ“‚

β˜‘οΈ Add a Secondary Category for Better Discoverability

By adding a secondary category via Ausha, you further enhance your podcast's visibility. Choose the most relevant and obvious main category for your podcast, as only the main category is considered by all directories. The secondary category will appear only on Apple Podcasts and Spotify, increasing your discoverability on these specific directories 🌟

β˜‘οΈ Regularly Reevaluate the Podcast's Category by Surveying the Audience

Regularly ask your audience how they discovered your podcast to check if the chosen category plays a role in your discoverability πŸ•΅οΈβ€β™‚οΈ.

For example, create an Instagram story asking which keywords your listeners used to find your podcast and what other podcasts they listen to. This will help you observe the category classification of other podcasts your audience listens to and adjust your podcast's category if necessary to improve visibility!

πŸ’‘ Remember that changing your podcast's category will reset its ranking on Apple Podcasts and Spotify. Take the time to carefully consider before making this change and try to wait at least four months between each adjustment to get a clear view of the impact of the new category πŸ”„

Have you already set your podcast's category but want to change it? Check out our article on how to modify your categories right here: How to Change the Category (and/or Subcategory) of My Show? πŸ‘ˆ

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