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How to modify the main category and/or subcategory of my show from Ausha?
You can modify the category of your podcast (= your show) at any time, as it appears on listening platforms (Apple Podcasts, Spotify, Deezer, etc.). Everything can be done directly from the Ausha interface, and there is no additional action required on the platforms! 😌
Here's what you need to do: 👇
Log in to Ausha and go to the Settings tab.
Go to the Details section.
You can then modify the Category of your podcast from the dropdown menu provided for this purpose.
Don't forget to click Save at the bottom of the page! ✅
💡 We recommend selecting a subcategory as well. This way, your show will be listed in both the main category and the subcategory in which it belongs 🤩 (for example, if you place your podcast in the category "News > Technology News," it will appear in both categories!).
You cannot create a new category yourself and must select from the list provided on Ausha (which precisely reflects the list of categories and subcategories provided by the listening platforms, especially Apple Podcasts. 🙏
How to add or modify the secondary category of your show?
In addition to the main category, you have the option to add a secondary category for your podcast!
We recommend adding a secondary category because it will further increase the discoverability of your podcast, as it will appear in two distinct categories/subcategories: that means you’ll have twice the chance of reaching potential listeners. 🥳
Here's how to add/update the secondary category of your podcast: 👇
Similar to the main category, go to the Settings > Details tab in your Ausha interface.
Choose the Secondary Category from the designated menu and click Save to apply the changes. ✅
💡 Currently, the secondary category is primarily taken into account by Apple Podcasts and Spotify. Other directories will not consider your secondary category because they do not support this feature.
It is primarily your main category (refer to the previous section 👈) that will be considered by most directories. Therefore, your main category should be the most relevant for your show!
When choosing your secondary category, with the aim of maximizing the visibility and discoverability of your podcast, we also recommend selecting a subcategory (to be listed under both the main category and the subcategory) that is different from your main category or subcategory. 😉
How long does it take for the category change to be recognized by listening platforms?
The purpose of categories is to allow listeners to find content related to specific themes. 🔎
For example, on Apple Podcasts, within each category, listeners can discover the top 200 shows from their Apple Podcasts app. The ranking in this top list is determined by Apple's algorithms and takes into account factors such as listening performance, ratings and reviews, consistency of releases, and more. However, Apple does not provide specific public information on this matter. 🙏
Therefore, it may be relevant to change the category of your show for two reasons: 👇
To increase your chances of easily reaching the top 200 ranking within a category on platforms by choosing a category that appears to be less competitive (once again, no public data is provided by Apple or other platforms regarding the exact statistics of each category).
To reach a new target audience that may be more likely to explore the newly chosen category. 🙌
Screenshot of the Search > Categories tab in the Apple Podcasts app where listeners can navigate to discover new shows based on different themes.
When you update your show's information from Ausha (including its category), these changes are immediately incorporated into the show's RSS feed. 🚀
Spotify, Deezer, Apple Podcasts, and other platforms automatically copy Apple's catalog (including platforms like Pocket Casts, Overcast, Castbox, Castro, etc.) and will observe the category change in the following days, each according to its technical operation, completely independent of Ausha.
Please note that some platforms may take up to 1 month to index your podcast with its new category. This process is automatic and subject to the speed of each platform, and currently, there is no way to speed up this timeframe. ⏳
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