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Checklist: 7 steps to creating a legendary trailer

Discover our tips for creating a captivating trailer that attracts your future audience and faithfully represents your podcast.

Maud avatar
Written by Maud
Updated over a week ago

โ˜‘ Ideally, keep your trailer under 60 seconds

Make sure your trailer is less than a minute long. The aim is to keep it short enough to encourage listeners to hit play, while quickly conveying the essence of your podcast ๐Ÿ’Ž
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โ˜‘ Think of your trailer as a teaser for your podcast

Your trailer should reflect the world and general vibe of your podcast. Use it to showcase your unique tone, storytelling style, and sound design to swiftly attract your target audience ๐Ÿคฉ
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โ˜‘ Write a script for your trailer

Your trailer is the showcase of your podcast and will likely be the most played episode initially. Avoid improvisation; prepare your content so that potential listeners quickly understand who you are and what your podcast is about ๐ŸŽค
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โ˜‘ Use your trailer to build anticipation for future episodes

Like a movie trailer, your podcast trailer should make viewers want more โ€“ in this case, make listeners eager to hear more! ๐ŸŽง Donโ€™t hesitate to spark curiosity by hinting at upcoming episode topics to build excitement and interest.
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๐Ÿ’ก Adding calls to action in both your audio and episode description can be a great way to encourage listeners to subscribe on their favorite platform and spread the word about your podcast ๐Ÿ’œ
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โ˜‘ Label the episode as a Trailer

Once published on Ausha, mark the episode as โ€œTrailerโ€ in the Episode Type section of the episode creation form ๐Ÿ“ค
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โ˜‘ Publish the trailer a week before your podcast launch

To activate broadcasting on listening platforms, your podcast must have at least one public episode! You can publish your trailer before the official launch date to handle all the technical steps required to broadcast your podcast ๐Ÿ“ฑ
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โ˜‘ Share the trailer on your social networks

Maximize your trailer's reach by sharing it across your social media platforms, especially using video clips! This will help set the stage for your podcast launch ๐Ÿš€
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๐Ÿ’ก To find our article dedicated to Clips, click here: How to create, customize, and download the video clip of an episode? ๐Ÿ‘ˆ

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