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How do I change my show’s category and/or subcategory from Ausha?

You can change your podcast’s (= your show’s) category - as categorized on listening platforms (Apple Podcasts, Spotify, Deezer, etc.) - at any time.

You can do everything directly from the Ausha interface. There are no extra steps on individual platforms.

Here are the steps:

  • Connect to your Ausha account and head to the Settings tab.

  • Go to the Information section.

  • Here, you can modify your podcast’s Category in the drop-down menu.

  • Don’t forget to hit Save at the bottom of the page.

💡 Note:

  • You can only select one category and/or subcategory at a time. Listening platforms don’t support displaying a podcast in two categories simultaneously. Therefore, you only can pick one category or subcategory on Ausha.

  • You cannot create your own new category. You must pick from the categories listed on Ausha (which are exactly the same as the categories and subcategories available on listening platforms, especially on Apple Podcasts).

How to add or modify the secondary category of your show?

In addition to the main category, you can add a secondary category for your podcast.

We recommend adding a secondary category because it will allow you to reference your podcast in 2 distinct categories / subcategories and therefore have twice the chance of your show being discovered by listeners. 🥳

Here's how to add / update the secondary category of your podcast 👇

  • As with the primary category, go to the Settings > Information tab in your Ausha interface.

  • Then choose the Secondary Category via the dedicated menu and hit the Save button.

💡 Note:

  • At the moment, the secondary category is mainly supported by Apple Podcasts and Spotify platforms. Other platforms will not consider your secondary category (they do not support this feature).
    ➡️ It is only your main category (see previous part) that will be taken into account by most of the platforms. The main category should therefore be the most relevant for your show!

  • For the choice of your secondary category, we recommend you to favor a sub-category - to be referenced there again in the parent category / sub-category - and not belonging to the same category as your main category / sub-category in order to maximize the SEO and discoverability of your podcast, 😉

How long will it take for this change to be picked up by listening platforms?

Categories are meant to allow listeners to access content within a precise theme. 🔎

For example, on Apple Podcasts, in each category listeners can discover the top 200 shows from their Apple Podcasts application (the rankings are determined by Apple’s algorithms and take into account: listening statistics, reviews/ratings, broadcast frequency, etc. Apple has not divulged how the rankings are calculated specifically).

Therefore, it may be pertinent to change your show’s category for one of two reasons:

  • You hope to reach the top 200 ranking by category more easily on listening platforms (by classifying your show in a category with seemingly less competition. Apple and the other applications do not publish any data about the concentration of podcasts in each category).

  • You wish to reach a new target audience who may be checking out your new category more often.

Screen capture of the Browse > Categories in the Apple Podcasts application. Here listeners can navigate to discover new shows by theme.

When you modify your show’s details from Ausha (such as its category), these changes are immediately incorporated into your show’s RSS feed.

📱 Google Podcasts, Spotify, Deezer, Apple Podcasts and the platforms that automatically copy Apple’s catalog (Pocket Casts, Overcast, Castbox, Castro, etc.) will pick up the change in the following days, with a variable delay depending on the technical inner workings of each, completely independent from Ausha.

You should know that some platforms may take up to 1 month to reference your podcast in its new category. This process is automatic, and the speed varies from one platform to another – there’s no way to speed up this process manually.

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