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Which statistics are available on Ausha for social media?
Under the Communication > Social Media tab, you'll find data for posts shared via Ausha:
Impressions: Number of times your post was shown. 💡 Impressions = Total displays on screens.
Reach: Unique users who saw your post. 💡 Reach = Unique viewers. ❌ Unavailable for Twitter and LinkedIn.
Engagement: Total interactions (likes, comments, reactions). 💡 Engagement = All user actions.
Engagement Rate: Ratio of interactions to views. 💡 Engagement Rate = (Engagement ÷ Impressions) × 100.
When might statistics be missing?
No data will appear in these cases:
Post was deleted on social media.
Social network unlinked from Ausha.
Post shared before June 26, 2021.
📌 Only posts shared from Ausha show stats.
How to interpret Facebook, Twitter, Instagram, and LinkedIn statistics?
Facebook Statistics Explained 📘
Impressions: Times post appeared in news feeds.
Reach: Users who saw your post.
Engagement: Reactions (e.g., 👍, ❤️, 😂). ❌ Comments excluded from Engagement stats.
Engagement Rate: (Reactions ÷ Impressions) × 100.
Twitter Statistics Explained
Impressions: Times post appeared in feeds.
Engagement: Interactions (likes, retweets, replies).
Engagement Rate: (Engagement ÷ Impressions) × 100. ❌ Reach not available.
Instagram Statistics Explained
Impressions: Times post was shown. ⏳ Stats may take up to 10 days to appear.
Reach: Unique viewers.
Engagement: Likes, comments, shares.
Engagement Rate: (Engagement ÷ Reach) × 100.
LinkedIn Statistics Explained 💼
📈 Only available for Company Pages.
Impressions: Times post appeared in feeds.
Engagement: Likes, shares, clicks.
Engagement Rate: (Engagement ÷ Impressions) × 100. ❌ Reach not available.