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💡 In this article, we explain how to promote your episodes with Ausha from the Communication tab > Social Media section.

You can also manage sharing on social media on the episode creation page, but we recommend using the Communication tab instead to access all of Ausha’s features !


How do I schedule or publish a post on social media from Ausha?

On Ausha, you can manage your (draft, scheduled, or published) episodes’ marketing by sharing your episodes automatically on social media.

To do so:

  • Log into your Ausha account and navigate to your show.

  • Head to the Communication tab on the Ausha interface.

  • Next, go to the Social Media section.

  • Click ➕ New post on the top right.

  • Select the social network you’d like to post on (Facebook, Twitter, LinkedIn, or Instagram).

👉 You can only post on one social media network at a time , and you cannot prepare a post for all social networks at the same time (see Part 2: How do I duplicate a post?”).

💡 Sharing on Facebook and Twitter is available for all Ausha subscription levels. Boost-level and higher subscribers can also share on Instagram and LinkedIn (see our pricing page).

💡 If you haven’t yet linked up your social networks to Ausha, please check out this article first: “How do I connect my social media networks to Ausha?”

  • Then, in the Episode to share menu, select the episode for which you wish to create a post

💡You can always select this episode again later for another post on this social network or another network .

  • A window will pop up to create a post for the social media network you just selected. You can then Write a post in the Text field, for this episode (highly recommended).

👉 On Facebook: your posts are limited to 63,000 characters; you can use hashtags and smileys.

👉 On Twitter: your posts are limited to 253 characters; you can use hashtags and smileys.

👉 On Instagram: your posts are limited to 3,000 characters; you can hashtags and smileys.

👉 On LinkedIn: your posts are limited to 3,000 characters; you can use hashtags and smileys.

  • You must then select the Content to share: the episode’s Video clip, the Episode link (the episode’s webpage on Ausha) or the Smartlink.

💡You must select the Content to share to schedule the post (you can only select one Content to share per post).

💡 You can only add a Video Clip to your post if you have already created a Video Clip for this episode. Otherwise, the Video Clip option will be grayed out and you won’t be able to select it. ( See this article: How do I create a Video Clip to promote my episode ? )

  • You can then decide to Publish now or Schedule post (Click Continue later to save a draft post and complete it later).

👉 When preparing a post for a Scheduled or Draft Episode, you have two options :

  • Publish when episode released (The post will be published right when the episode comes out).

  • Plan this post (⚠️ The Smartlink and Episode link won’t be active until the episode is published; prior to publishing, these links will lead to an error page. Be careful to schedule your post for a date after your episode is released).

👉 When preparing a post for an already Published episode, you have two options:

  • Publish post now (the post will be immediately sent out to social networks).

  • Plan this post (for a later date/time).

  • Finalize your post by clicking Publish.

There you have it – you just managed your podcast’s episode’s marketing using the Communication tab > Social Media section on the Ausha interface. 🙌


How do I duplicate a post ?

To save time when promoting your episodes, you can duplicate your existing posts. We recommend, however, that you adapt your communications for each social network as the target audience and the tone for each may differ. 🙏

👉 Note: you cannot duplicate a post to share a different episode than the original post. If you want to share a different episode, please create a new post (see Part 1).

Here are the steps to duplicate a Scheduled or Published post :

  • Sign in and navigate to your show on Ausha.

  • Head to the Communication tab on the Ausha interface.

  • Then go to the Social Media section.

  • Here, you will find a list of your posts, including your Published and Scheduled posts. Click on the Duplicate icon (the two overlapping squares) on the right of the post you want to duplicate.

💡 You can only duplicate Published or Planned posts. If your post is still a Draft, you cannot duplicate it!

  • After clicking the Duplicate icon, select the social network for which you want to create a post.

  • Now prepare your post following the steps outlined above in Part 1.

And there you have it – you successfully duplicated a post to share your episode again on the same social network or another one!


How do I edit a (planned or draft) post?

At any time, you can continue working on a Draft post or editing a Scheduled post.

⚠️ On the other hand, on Ausha, you cannot edit a post that has already been published on a social network. In this case, you will need to sign into the social network where the post was published (Facebook / Instagram / LinkedIn / Twitter) and edit it there directly.

Here are the steps to edit a Scheduled or Draft post:

  • Log into Ausha and navigate to your show.

  • Head to the Communication tab.

  • Now go to the Social Media section.

  • Here, you will find a list of your posts, notably your Scheduled and Draft posts.

👉 If your post is a Draft, click on the Pencil to continue making changes and finish up your publication.

👉 If your post is Scheduled, click the “…” icon (3 horizontal dots), then select Edit to update the post.

  • Edit your post by following the instructions in Part 1 above.

There you have it – you have now successfully edited a Scheduled or Draft post! 🥳


How do I delete a post ?

At any time, you can delete a Draft or Scheduled post.

⚠️ On the other hand, on Ausha, you cannot delete a post that has already been published on a social network. In this case, you will need to sign into the social network where the post was published (Facebook / Instagram / LinkedIn / Twitter) and edit it there directly.

Here are the steps to delete a Scheduled or Draft post :

  • Sign into Ausha and navigate to your show.

  • Head to the Communication tab.

  • Then go to the Social Media section**.**

  • Here, you will find a list of your posts, notably your Scheduled and Draft posts.

👉 If your post is a Draft, click the Trash 🗑 icon to delete it.

👉 If your post is Scheduled, click the “…” icon (3 horizontal dots), then select Delete to delete it.

  • A window will appear asking to confirm your decision. Click Delete.

👉 Warning: this is an irreversible action . Your Scheduled or Draft post will be deleted. You will not be able to recover it on the Ausha interface and it will never be published on social media.

There you have it - you have successfully deleted a Scheduled or Draft post ! 🥳


Now you know all about managing your podcast’s marketing on social media networks using the Communication tab on the Ausha interface. 🤩

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