Ausha is becoming IAB 2.1 certified: what's new?

From November 2, 2022, your listener statistics will be calculated using the international standard IAB 2.1.

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Written by Sarah
Updated over a week ago

Good news, audience measurement on Ausha is changing ! Ausha is becoming IAB 2.1 certified! 🔥🔥🔥

From November 2, 2022, your listener statistics will be calculated using the international standard IAB 2.1.

What is IAB?

IAB (Interactive Advertising Bureau) is an international association whose mission is to structure the digital marketing industry, promote its use, and optimize its effectiveness.

In the field of podcasting, IAB develops foundational technology and standards for audience measurement.

Why follow this standard?

The IAB 2.1 standard is followed by the vast majority of podcast hosting sites and advertising agencies around the world. This allows them to compare the audience statistics shared by podcast creators, no matter where they are in the world. 🌏

At Ausha, we already have the ACPM label, and adding the IAB 2.1 certification allows us to be even more precise with the reliability and accuracy of our audience measurements.

How will listening be counted from now on?

With the IAB standard, 4 measurements are mainly taken into account for counting a download ( = 1 listening):

  • Minimum download: At least 60 seconds of the episode have been downloaded.

  • User Agent Filter: To filter out invalid User Agents.

  • IP address filter: to filter traffic not generated by humans.

  • 24-hour window: One listening per listener per episode is counted as valid, over a 24-hour time period.

⚠️ The biggest change compared to the ACPM standard that we currently follow is that previously we counted a listening after one second minimum of download, and with the IAB standard we will now count the listening after 60 seconds.

What changes for you?

Your listening statistics: in Ausha's audience statistics tracking tool, you are likely to see a drop in the number of listening counted after November 2, 2022 because the listening of less than 60 seconds will no longer be counted.

While the drop in listening might be concerning at first, it's a good thing overall, as your audience data will now be up to new global podcast industry standards.

To reassure you, you will notice that the actual size of your audience will not change.

For your listeners: the change will be completely transparent. You will not lose listeners or download listening because of this new statistics standardization.

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