🧠 What does it mean to track keywords with Ausha’s PSO?
With PSO (Podcast Search Optimization), tracking a keyword means continuously monitoring your podcast’s visibility on that term in Apple Podcasts and Spotify search results.
For each tracked keyword, you get access to:
Your podcast’s current ranking and how it evolves over time on Apple Podcasts and Spotify
Key indicators to assess the keyword’s popularity (search volume) and competitiveness (difficulty score, number of already ranked podcasts)
The top 10 competing podcasts ranking on that keyword
A detailed analysis of how the keyword appears in your content (episode titles, descriptions, tags) to understand whether you’re using it enough, and where to add it to optimize your podcast’s visibility on that keyword
👉 Learn more in this article:
What is Ausha’s PSO Control Panel and what tools does it contain for my podcast’s visibility?
📊 How many keywords are included in each plan?
Depending on your Ausha plan, you’ll be able to track more or fewer keywords in PSO:
Starter: up to 50 tracked keywords (you can connect one show)
Grow: up to 100 tracked keywords (you can connect up to two shows, and distribute your 100 keywords between them as you wish)
💡 You can update your tracked keywords at any time in the PSO section, depending on your goals or strategy.
💼 Want to track more keywords for your podcast?
Reach out to our Sales team to learn more about our PSO PRO plans.