💡 Automatic monetization is available to podcasts that have achieved at least 5 000 listens over the last 30 days.
Automatic monetization allows you to automatically insert advertising campaigns into your podcast episodes and generate revenue without having to prospect advertisers yourself. 🚀
These campaigns are managed by our partner, which connects advertisers with eligible podcasts.
💡 Once activated, your podcast may be selected for advertising campaigns based on factors such as your audience, available campaigns, and advertisers’ needs.
What ad formats are available?
Advertisements are automatically inserted into your episodes as:
Preroll: an ad played at the beginning of an episode
Postroll: an ad played at the end of an episode
👉 The campaigns served may vary depending on advertisers' needs.
How long is an ad?
Ads are generally around 30 seconds long, but their duration may vary depending on the campaign.
Can I choose which ads are played on my podcast?
Advertising campaigns are automatically selected by our partner . Therefore, it is not possible to choose the specific ads that will be played on your podcast.
👉 However, when activating automatic monetization, you’ll be able to fill out a form to specify any advertiser categories or business sectors you’d like to exclude. These preferences can also be updated later, once monetization is active, and will be taken into account when selecting future campaigns.
How long does it take for ads to be added to my podcast?
Once automatic monetization is activated, Our partner can offer advertising campaigns that are relevant to your podcast, based on your audience and advertisers’ needs.
👉 There is no guaranteed timeframe before the first advertising campaign is delivered.
The timing may therefore vary depending on the campaigns available and how well they match your podcast.
How much revenue can my podcast generate?
The revenue generated depends on several factors:
Your podcast's number of listens
Your podcast's topic and niche
The country of your audience
The advertising campaigns available at the time of delivery
📊 As a guideline, CPMs generally range from €10 to €12 gross per 1,000 monetized listens. This amount may vary depending on the advertising campaigns and ad placements.
👉 60% of the advertising revenue generated is then paid to the podcaster.
ℹ️ CPM (Cost Per Mille) refers to the revenue generated for every 1,000 monetized listens.
How can I track my earnings?
Each month your podcast generates revenue, you will automatically receive a self-billing invoice by email.
This document includes:
The campaigns delivered on your podcast
The number of impressions generated
The revenue earned
Even if your podcast only generates a few cents, you will still receive your monthly earnings summary.
When Will I Receive My Earnings?
💰 Invoicing is triggered once your total revenue exceeds €100.
Until this threshold is reached, your earnings are carried over to the following month until the required amount is reached.
Once the invoice has been issued, payment is made within 30 days following the last day of the month in which the invoice was issued.
How do I receive my payments?
💰 Payments are currently made exclusively via PayPal.
You therefore need to have a valid PayPal account in order to receive the revenue generated through automatic monetization.
👉 Make sure your payment information is entered correctly so that your payment can be processed once the required threshold has been reached.