Matomo Analytics is a web analytics solution that helps you track traffic and visitor behavior on your website while maintaining full control over your data. Unlike some analytics platforms, Matomo is designed with user privacy in mind and helps support GDPR compliance. 🔒
By connecting Matomo to your Ausha Website and Smartlink, you'll be able to measure your audience, analyze traffic sources, and gain deeper insights into how visitors interact with your content.
Follow the steps below to set up the integration in just a few minutes. 👇
🛠️ 1. Create your Matomo account
Go to matomo.org and create your account. You can choose either the cloud version (hosted by Matomo) or the self-hosted version on your own server.
🌐 2. Add your Ausha Website and Smartlink to Matomo
To allow Matomo to properly track your Ausha traffic:
In Matomo, go to Websites → Manage.
Click the edit icon for the existing measurable.
In the URLs field, add the URLs of your Ausha Website and your Smartlink (one per line).
Save your changes. ✅
🔍 3. Retrieve your Site URL and Site ID
In Matomo:
Click the ⚙️ gear icon in the top-right corner of the page.
In the left-hand menu, go to Websites → Tracking Code.
Locate:
Your server URL in a line similar to:
var u="https://your-instance.matomo.cloud/";
👉 Example to copy: https://your-instance.matomo.cloud/Your Site ID in a line similar to:
_paq.push(['setSiteId', '4']);👉 Example to copy: 4
💡 Make sure to keep both pieces of information: the full server URL (including the trailing /) and your Site ID. You will need them to connect Matomo to Ausha.
🔗 4. Connect Matomo to Ausha
In your Ausha dashboard:
Go to Communication → Trackers
Scroll down to the Matomo Analytics section
Fill in:
Website ID → the Site ID retrieved from Matomo (example:
4)Server URL → the URL retrieved from Matomo (example:
https://your-instance.matomo.cloud/)
Click Save ✅
🎉 Configuration complete!
Perform a test visit on your Ausha Website or Smartlink, then check your Matomo dashboard a few minutes later to confirm that the visit has been recorded. 🚀
❓ FAQ
Does Matomo display data in real time?
Matomo provides near real-time analytics. However, it may take a few minutes for the first visits to appear after the configuration is completed.
Do I need a specific Ausha plan?
To connect Matomo to Ausha, your podcast must be hosted on Ausha. All Ausha plans that include hosting support this integration.
Is Matomo GDPR-compliant?
Yes! One of Matomo's main advantages is its native GDPR compliance. Your data remains on your own Matomo instance and is not shared with third parties.
Can I use Matomo alongside other tracking tools?
Yes. You can use Matomo together with other tracking tools supported by Ausha, such as Google Analytics, Facebook Pixel, and LinkedIn Pixel.